MINE aims to transform the traditional retail and e-commerce experience by offering customers fully designed spaces where they can interact with products. Along with the West design and strategy team we developed a simple, strategic identity for MINE that tells a clear visual story. This allowed us to position Mine as a new way to discover and own furniture – from discovery to design to delivery.
MINE’s color palette is elegante and authority yet simple. Its sophisticated colors compliment each other by serving as amplifiers and providing comfort and security.
Intended to appear mature and minimal, MINE’s logo evolved from the standard floor-plan design, which aims to represent spaces in a more symbolic and less literal way.
The creative assets were designed to be decorative accents within the space while communicating to potential customers what MINE is and how to use it. We created wall art pieces that also worked as CTA’s to transform professionally designed model homes into shoppable furniture showrooms
Along with the collateral that was created, an email template was design to help the Mine team with the marketing strategy and to reach more costumers.
